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CMO
TEAM

Engagements

Start where the problem actually is.

Some companies need an independent diagnosis.

Some need an experienced CMO in the room.

Some need someone to actually lead marketing.

And some need the leadership plus the team to execute.

We don't force every company into the same model. We start with what the business actually needs.

Engagement options

Ways to work together.

These options define the level and type of relationship—not a fixed menu of tactics. Different companies need different capabilities.

01

Defined starting point

Marketing Assessment

$2,500 fixed

Know what's actually working before deciding what to do next.

A focused independent diagnostic for leadership teams that want clarity before committing to a larger marketing engagement. We examine the commercial and marketing system, identify the most important constraints and provide a prioritized view of what should happen next.

No ongoing engagement required. The Assessment is designed to be useful on its own.

Start with an Assessment

The assessment may examine

  • Business objectives
  • Market and competitive position
  • Customer segments and ICP
  • Positioning and messaging
  • Acquisition channels
  • Funnel performance
  • Sales and marketing alignment
  • Customer economics
  • Organization and capabilities
  • Agencies and vendors
  • Marketing technology
  • Measurement and reporting

You leave with

  • An independent view of the current state
  • The most important issues we see
  • Growth constraints
  • Immediate opportunities
  • Capability gaps
  • Recommended priorities
  • Sequencing
  • Recommended next steps

02

Senior counsel

CMO Advisory

Starting at $2,500/month

Senior marketing counsel without adding another executive to the org chart.

CMO Advisory is designed for leadership teams that already have people executing marketing but need experienced strategic guidance.

Advisory is not intended to become another layer of meetings. The role is to improve the quality and speed of important marketing decisions.

Talk About Advisory

This model can make sense when

  • A CEO is effectively acting as the CMO
  • A VP or Director needs an experienced sounding board
  • Capable agencies lack senior internal marketing leadership
  • Leadership is making an important GTM decision
  • AI opportunities need commercial and governance judgment
  • Marketing needs executive-level oversight without day-to-day management

Typical areas of involvement

  • Strategy
  • Positioning
  • GTM
  • Budget decisions
  • Organizational design
  • Agency evaluation
  • AI strategy and adoption
  • Performance review
  • Executive / board preparation
  • Leadership coaching
  • Major marketing decisions

03

Embedded leadership

Fractional / Interim CMO

Starting at $5,000/month

An experienced marketing leader inside the business—with accountability for priorities, people, partners, performance, and change.

Fractional or Interim CMO engagements provide active executive marketing leadership. This is not occasional consulting. The CMO participates in the business, owns marketing priorities and helps lead the people and partners responsible for execution.

The exact scope depends on the business.

Discuss Fractional Leadership

This model can make sense when

  • Marketing needs senior leadership now
  • The organization needs flexible executive capacity
  • The company is between marketing executives
  • Growth has outpaced the existing marketing structure
  • A new strategy needs an experienced owner
  • The role or operating model is still evolving

The role may include

  • Marketing strategy
  • Team leadership
  • Budgeting
  • Agency management
  • Executive leadership participation
  • GTM planning
  • Sales alignment
  • Performance management
  • Hiring
  • Organizational design
  • AI strategy, adoption, and governance
  • Board / investor reporting

04

Leadership + execution

CMO + TEAM

Starting at $7,500/month

Senior marketing leadership plus the capabilities required to execute.

Sometimes the business does not only have a leadership gap. It has capability gaps too. CMO + TEAM combines experienced marketing leadership with specialists assembled around the priorities identified for the business.

The strategy determines the team, not the other way around.

Build the Right Team

Capabilities may include

  • Demand generation
  • Paid media
  • Product marketing
  • Positioning
  • Creative
  • Web
  • SEO
  • AEO / GEO
  • Content
  • Marketing operations
  • Lifecycle
  • Analytics
  • AI strategy and workflow automation
  • Agentic systems and human escalation
  • ABM
  • Sales enablement
  • Partnerships
  • Other specialized capabilities

The important distinction

  • We do not start with a predetermined team.
  • We start with the problem.
  • Then we determine what capabilities the problem requires.
  • The team can change as the priorities change.

AI Strategy & Automation

Use AI where it improves the business—not where it merely produces activity.

Within CMO Advisory, Fractional / Interim CMO, and CMO + TEAM engagements, AI leadership is treated as a commercial and operating responsibility. The work connects strategy, process redesign, technology, governance, and measurable economics.

  • AI strategy
  • Workflow automation
  • Agentic systems
  • Sales and marketing automation
  • AI-enabled research
  • Personalization
  • Content operations
  • Analytics and decisioning
  • Tool evaluation
  • Process redesign
  • Governance and human escalation

Pricing context

Why “starting at”?

No two businesses have exactly the same marketing organization, growth problem or execution requirement.

A Fractional CMO supporting an existing marketing department is different from one rebuilding the function. A CMO + TEAM engagement requiring two specialist capabilities is different from one requiring six.

The starting prices provide a realistic entry point so you know whether a conversation makes sense. We define the actual scope and investment after understanding the business.

A defined place to start

Not ready for a larger engagement?

$2,500. Fixed scope. No ongoing commitment.

We'll examine the current marketing and commercial system, identify what matters most and tell you what we believe should happen next. If that leads to a larger CMO + TEAM engagement, great. If it doesn't, you still leave with a useful independent perspective.

Start with the $2,500 Assessment

Decision guide

Which model makes sense?

The options are not interchangeable. The right model depends on whether the business first needs diagnosis, senior ownership, or flexible execution capacity.

You probably need a Diagnostic when:

  • Leadership knows something is wrong but not what
  • Growth has stalled
  • Ownership has changed
  • Agencies have accumulated
  • Marketing performance is unclear
  • A major marketing decision is approaching

You probably need Fractional Leadership when:

  • Strategy exists but senior ownership is missing
  • Marketing needs leadership now
  • The organization needs flexible executive capacity
  • The company is between executives
  • Marketing needs executive representation

You probably need CMO + TEAM when:

  • Leadership and execution are both missing
  • Multiple capabilities need improvement
  • The company has too many disconnected vendors
  • The existing team needs specialist support
  • Growth priorities require capabilities that are not economical to hire full-time

The full-time CMO question

A permanent CMO can be appropriate. Compare complete operating models.

The meaningful comparison is not a full-time executive salary versus a fractional fee. It is the cost and capability of the CMO plus the marketing organization required to support the role.

Full-Time CMO + Marketing Organization

A permanent executive, internal team, specialist hires, agencies, technology, management overhead, and enough sustained work to use those capabilities well.

Fractional Leadership + Flexible Marketing Capabilities

Senior ownership with capabilities assembled around current priorities—using the existing team, effective partners, automation, and specialist resources where they add value.

Related thinking

Keep following the question.

You Don't Need an AI Strategy. You Need a Business Strategy That Uses AI.Fractional CMO vs. Full-Time CMO vs. AgencyWhat Marketing Capabilities Should You Build, Buy, Borrow or Automate?What a Marketing Diagnostic Should Actually Diagnose

Representative engagements

See what this can look like in practice.

Explore representative work

A practical conversation

Talk through your situation.

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